Who we work with

Senior commercial leadership, without the full-time hire.

Blue Fox Advisory works with a small number of founder-led UK businesses at the point where the next chapter of growth needs a different kind of leadership.

SME founders and CEOs

Owner-managed businesses where the founder is still central to commercial decisions and wants a trusted senior partner.

£2m–£10m turnover

The stretch zone — the model works, the team is stretched, and the next chapter needs a different calibre of commercial leadership.

Growth-minded, not growth-at-all-costs

Businesses that want structure, discipline and durable revenue — not shortcuts or headline vanity metrics.

You might recognise this

Signals it's time to bring in senior commercial support.

  • 01Revenue is growing but harder to predict quarter on quarter
  • 02Sales is founder-led and doesn't scale beyond you
  • 03Hiring a full-time CRO feels premature — or expensive
  • 04The leadership team is stretched and priorities keep slipping
  • 05You need a senior operator alongside you for the next 12–24 months

If any of that sounds familiar, let's talk.